Ayala Center Cebu's 'Balik Cebu Program'

In the midst of the arrival of hundreds of balikbayan tourists for the Sinulog festival, the Balik Cebu Program was once again launched in coordination with the Cebu City and the provincial government of Cebu, CHI and tourism stakeholders.

The Sinulog Event is an invitation to everyone from various parts of the archipelago, and even across the globe to come and visit Cebu, the gateway to the fiesta islands.

After a decade of partnership, Ayala Center Cebu and Cebu Holdings Inc. once again join Cebu City Tourism Commission for the 11th year of Balik Cebu Program. The Balik Cebu Program aims to offer tourists an unparalleled Cebu experience.

Located beside the Concierge in Ayala Center Cebu (across Rustan’s and Guess), the booth will be open during mall hours to hand out event guides and provide information to balikbayans about the different activities on the Sinulog Festival.

With many tourists arriving in the city everyday to join in the Sinulog celebrations, Ayala Center Cebu has set up the Balik Cebu Booth at the Level 1 of Paseo Marina. Open during mall hours starting January 6 to January 14, the booth will serve as an information center for the coming Sinulog events. Tickets for some Sinulog events such as grandstand passes for the Sinulog Grand Parade and Balik Cebu Dinner Party will be available at the booth as well.

About Balik Cebu:
First launched in 2002, the “Balik Cebu” committee put together activities to help welcome our balikbayans who come home to pay homage to Sr. Sto. Niño and join the revelry of the Sinulog Festival.

The “Balik Cebu” program will be providing several perks and travel assistance to balikbayans including the establishment of a “Balik Cebu” counter at the Ayala Center Cebu (ACC).

Balik Cebu has become a more-than-a-decade-long institutionalized program strongly supported by CHI, the company which owns and manages landmark projects in Cebu like Cebu Business Park, Ayala Center Cebu, Asiatown IT Park, City Sports Club Cebu and Amara with newly rising property developments such as 1016 Residences and also ALVEO.